Castle Launches SA’s First Alcohol-Free Beer

Castle has officially introduced South Africa’s first homegrown non-alcoholic beer. Hosted by Sizwe Dhlomo, the intimate gourmet braai complemented by Castle FREE saw guests enjoy a panel discussion around the key theme of the beverage.

As the country’s first homegrown, non-alcoholic beer, Castle FREE remains fully a beer and tastes like a beer, but without the alcoholic content. This gives anyone who would like to be outgoing and sociable the opportunity to do so freely, while simultaneously encouraging a culture of responsible drinking.

Castle Launches SA’s First Alcohol-Free Beer

“The brand’s vision is to amplify Castle’s historic tradition of bringing South Africans together by creating a sense of belonging with more people and in more places. Furthermore, we believe that the non-alcoholic beer will usher South African drinkers into an era of responsible drinking,” said Vaughan Croeser, Brand Director for Castle FREE.

Blitzboks star Tim Agaba was on hand to share the excitement of the announcement of a partnership between Castle FREE and the HSBC Rugby Sevens.

“Castle has always gone hand-in-hand with friends, family and of course, sport. We are a nation of sports enthusiasts, which over the years has been the driving force behind our nation-building and unity, even if mostly of the armchair variety.” he said.

As a leading beer brand, Castle’s latest variant not only changes perceptions of how beer is consumed. but also presents South Africans with the freedom to belong.

Source - Castle Launches SA’s First Alcohol-Free Beer.