Miss South Africa continues to alter the meaning of pageantry and beauty as the brand undergoes a dramatic and exciting transformation for the new decade.
The changes are all part of an ongoing drive by the Miss South Africa Organisation to grow the Miss South Africa brand and keep it relevant in today’s world.
No longer is Miss South Africa just a once-off event but rather a year-round business, and a brand that provides both a leading voice for women’s rights and a platform to effect social change.
This follows last year’s acquisition of the Miss South Africa licence by Weil Entertainment, which immediately launched the 60-year-old event as a leadership platform for ambitious young South African women and set the bar for the calibre of contestants.
The Miss South Africa Organisation committed to help entrants fulfil their inherent potential rather than merely glossing up their external façade.
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| Tamaryn Green |
2019 was a massively successful year for Miss South Africa under its new management. It was praised for presenting the most diverse line-up of contestants in the history of the pageant, with the eventual winner, Zozibini Tunzi, going on to take the Miss Universe crown and capturing the imagination of people both home and abroad.
The Miss South Africa rebrand includes the launch of a new logo with the tagline, Face Your Power. Embrace Your Future.
Stephanie Weil, CEO of the Miss South Africa Organisation, said, “Our contestants will not be just trained as pageant contestants, but also upskilled and shaped into champions for women’s rights, thought leaders, brand ambassadors and savvy career women with the tools to fulfil their chosen destiny. The pageant is the interview. The job starts when she wins. There is no other platform that elevates a young woman so quickly and with such an obvious trajectory to success.”
The Miss South Africa Organisation will also be launching the Miss South Africa Foundation this year, details of which will be revealed at a later date.
The search with the new global brand ambassador for South African women will commence shortly with details of how the event will be run this year. Watch this space.
