EFF: Clicks Advert A Cornerstone Of Anti-Black Racism.

The EFF has added to calls slamming Clicks, saying the retailer should concede that it had committed a human rights violation after an offensive advert displayed on its website discriminated against black hair.

The advert shows an image of black hair labelled as dry and damaged, while an image of white hair appears with the phrase fine and flat.

Many South Africans have accused the health and beauty store of being racist and prejudiced.

Disappointed social media users have slammed the company for undermining black people.
EFF: Clicks Advert A Cornerstone Of Anti-Black Racism.

In a statement the EFF said the portrayal reinforced a racist narrative of the abnormality of blackness as opposed to whiteness.

The party said the transgression by the store went far beyond an advert, adding that it represented a cornerstone of anti-black racism which showed itself through the disparaging of black people.
Afro Botanics CEO and founder Ntombenhle Khatwane said as a supplier of natural black hair products for Clicks, they were appalled by the retailer's action.

Clicks has apologised, saying it had removed the images which went against everything it believed in, adding it did not condone racism.

Read More At The Online Coronavirus Portal Or Use The 24-Hour Public Hotline:
South Africa: 0800 029 999 or just Send Hie to 0600 123 456 on WhatsApp

Africa Metro is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Africa Metro. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Africa Metro. Read More Here.