Clicks Advert Row: Customers Fume Over Depicting Natural Black Hair As 'Dry, Damaged'

The Clicks Group apologised after receiving numerous complaints from upset customers over an advert that classified natural black hair as "dry, damaged, frizzy and dull".


The backlash started on Friday when a Clicks advert which classified different types of hair started trending.

In the advert were pictures of four women: two black and two white.

The advert classified the two black women's hair as, "dry and damaged" and "frizzy and dull", while the two white women's hair were classified as "fine and flat hair" as well as "normal hair".

Miss Universe Zozi Tunzi and other Twitter users felt it was disrespectful to the black community.

Clicks had since taken down the images and made a public apology.
Clicks Advert Row: Customers Fume Over Depicting Natural Black Hair As 'Dry, Damaged'

"We sincerely apologise for offending our customers and letting you down," Clicks' chief commercial officer Rachel Wrigglesworth said.

"We acted swiftly and immediately removed the offending images which were provided by a supplier as part of their marketing campaign.

Johannesburg's Rekky Signature Hair & Nail Salon owner Rekiat Okpe is trying to make up for a lost time after closing her salon for almost three months.

Shireen Abrahams, owner of Syzygy Hair Design in Cape Town, was finally able to open the doors to her hair salon on Saturday.

A Johannesburg-based hairdresser has resorted to doing his clients' hair on the black market, after losing his income during the Covid-19 lockdown that began on 26 March.

The Independent Police Investigative Directorate (IPID) is investigating a case of police brutality after a Pretoria West woman was pulled by her hair and violently shoved into a police van.

Celebrity barber Sheldon Tatchell is well-known for cutting the hair of Johannesburg's elite and now The Legends Barbershop will be setting up shop in Cape Town.

Mauritians have come together to make floating booms of human hair and leaves. This as they try to mop up oil leaking from a grounded Japanese ship into their pristine Indian Ocean beaches.

Johannesburg's Rekky Signature Hair & Nail Salon owner Rekiat Okpe is trying to make up for a lost time after closing her salon for almost three months. "It has been a big relief, we have been home for about 85 days, no income, no salary, and mo...

"As a brand, we recognise that we have a responsibility to use whatever influence we have to remove implicit and explicit prejudice from society, the workplace and our advertising."

Wrigglesworth said they recognised that they had a role to play in how they represented a diverse customer base in their own and supplier advertising and that they sincerely apologised for failing their customers.

Source: www.news24.com

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