Pearl Thusi's Hair Product Black Pearl Breaks Silence On Clicks Saga

Pearl Thusi has her own hair product, the popular Black Pearl brand. It is available for purchase at, you guessed it, Clicks.


Recently, Clicks has become embroiled in a scandal around an advert which was widely perceived as racist, insinuating that black people's hair is dry and damaged.

Clicks had released an apology for the ad, which they did not create but was featured on their website, the company that made it is TRESemme.

The incident has gotten the whole country worked up, even the EFF has waded into the fray.

In their public statement, TRESemme stated, “We are very sorry that images used by TRESemme South Africa marketing campaign on the Clicks website appear to promote racist stereotypes about hair. Our campaign set out to celebrate the beauty of all hair types and the range of solution that TRESemme offers but we got it wrong.”
Pearl Thusi's Hair Product Black Pearl Breaks Silence On Clicks Saga

The statement then goes on to say, “TRESemme South Africa apologises for the offence these images caused as well as the Clicks Group.” The statement took the onus of the advert and hoped to vindicate Clicks to its consumers. The verdict is still out on that matter, but one thing we know is Afrobotanics and Black Pearl Hair is staying available at Clicks stores.

Pearl Thus shared a statement made by the company that produces her brand, Black Pearl. The owner of Afrobotanics Ntombenhle Khathwane. Ntombenhle has been very proactive on the issue.

“I argue that as a supplier to Clicks I would support a consumer boycott of Clicks or of Tresemme, but what is the point of then shopping at Shoprite for example? Less representation and participation of African people in there. There is limited meaningful participation of black people in all aspects and levels of retail in South Africa, period! The consumer could change that if there really was an intention to do so.”

Earlier, Briefly.co.za reported that the Economic Freedom Fighters have published a list of demands directed at Clicks, lest the company wish to face a nationwide protest.

The pharmaceutical giant was called out for publishing a 'racist' advert and, despite apologising for the incident, has been subjected to an immense amount of public outrage.
In other news, South African women are not letting anyone tell them their natural hair is not beautiful. After Clicks labelled Afro hair as 'dry and damaged', #racismmustfall started trending on social media.

The beautiful Mzansi ladies shared photos of their stunning hair and they proved that African hair is just as beautiful as any other hair type.

Twitter was flooded with photos of women showing off their 'damaged' hair and Briefly.co.za took a look at some of the posts.

Source: Briefly.co.za


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