BMW South Africa ‘Steals’ Kwesta’s Hit Song Spirit ft Wale For An AD, Rapper Not Happy About It

It’s disappointing to see huge brands ripping off musical artists of their sweat as they try to make a profit off them.

Such is the case of BMW South Africa, a leading vehicle manufacturer in the region that has upset masses over their new advert celebrating the iconic Gusheshe, the Grootman of BMW vehicles.

Giving an ear to the very first second of the video, one could start humming Kwesta’s smash hit song Spirit where he featured the American rapper Wale.

This is because the car manufacturer basically remade not just his song but all the various aspects shown on Kwesta’s music video from the township, people playing with cards, the whistles, and the iconic car being spined – all a mirror of Kwesta’s video.

It’s safe to say Mzansi, and Kwesta himself almost believed he shot the BMW advert using his song, but alas, the car company had produced a remake of his song.

The very same song was inturn sampled by Kwesta from Mzansi’s house music group, Spiritchasers’s track These Tears.
BMW South Africa ‘Steals’ Kwesta’s Hit Song Spirit ft Wale For An AD, Rapper Not Happy About It
But unlike, Kwesta who first got Sporitchasers’ permission to sample their music, BMW Group decided to rip off the artist’s work with no word or credit.

“This #HeritageMonth, we celebrate the life of the iconic #Gusheshe, the ‘Grootman’ of BMW that will always be a mark of inspiration in Mzansi. #TheLegacyLivesOn with the new #BMW330isEdition. Iyeza. #BMW325is” read the BMW caption on their clip.

To which the disgruntled rapper was quick to react showing dissatisfaction over intellectual property theft.

He shared how much effort he and his team put in getting the right to sample that song which BMW has freely and effortlessly used without credit.

“Do the right thing!!! It took so much effort from so many people to get the rights to sample that song. We did the right thing because we understood the value of the art! This ad cheapens all of those efforts. DO THE RIGHT THING FOR ‘The Grootmans’ @BMW_SA” Kwesta tweeted.

However, BMW did not bother reaching out to the rapper since the day the advert was aired. Kwesta confirmed he and his team have since reached out to BMW over the affair.
Borehole Experts Zimbabwe Are Experts In The Design, Installation, Ongoing Maintenance and Emergency Repair of Borehole Pumps In and Around Zimbabwe.
ProWater Solutions - Borehole Drilling and Solar Systems in Zimbabwe Is An Online Media Resource Specialized In Delivering Borehole News In Zimbabwe.
Gravity Offers Zimbabwe's Widest Range Of Quality Building and Construction Products To Meet All Of Your Building and Construction Needs in Zimbabwe
Freshville Express Are Suppliers Of A Variety Of Fresh Quality Produce with A Comprehensive Product Range and Consistent Service at Competitive Prices.
Solana Windscreens Are Specialist In Autoglass, Windscreens, Rear Glasses, Door Glasses, Vents, Laminates, Crack Treatment, Stone Chip Repairs.
Bradford Pharmacy Is A Leader In The Pharmaceutical Industry In Zimbabwe with A Vast Experience in Health and Beauty Products.
Synergy Brands Is One Of Zimbabwe's Fastest-Growing Energy and Chemicals Solutions Companies. Our Goal Is To Provide Affordable Solutions.
Mutare Boreholes - Borehole Drilling in Mutare Specialises in Borehole Siting, Drilling, Casing and Installation of Solar Pumps in Manicaland Province
Blue Water Systems Is A Boreholes Drilling Company Based In Harare, Zimbabwe. Excellence and Safety Is At Our Core When Borehole Drilling in Zimbabwe.
Think Water Zimbabwe Is Your One-Stop Shop For All Borehole Drilling, Irrigation, Solar Powered Pumping and Water Management Needs in Zimbabwe.
DrillCorp Zimbabwe Offers Borehole Drilling Services and Has Built Reputation As Leaders In Borehole Drilling Services Across All Sectors In Zimbabwe.
Builders Express (Building Materials in Zimbabwe) Provides Top Quality Building Materials Supplies At Competitive Prices and Great Customer Service.
Our website uses cookies to enhance your experience. Learn More
Accept !